In the business of aesthetics, marketing is an essential component of every budget but it is also an expense that must be managed wisely.  Many practices focus on creating marketing efforts that try to capture new prospective patients.  Unfortunately, they also create marketing efforts in many different forms but do not know what is creating[…]

There is one thing that will make a difference in your long term success or failure. Your patients!   As I’m sure that you’ve heard it costs substantially more to get a new patient through the door then it does to keep a patient coming back. Furthermore, it costs substantially less to get new referrals coming[…]