About Those Web Forms…

A Webform Inquiry Should be Treated Like a Ringing Phone

Strategy definition

 

One of the challenges in your practice is the management of your leads. Too often, we have seen inquiries mount but without the attention required to make significant growth a reality.

That’s a shame. After all, you’ve spent time, money, and other resources to attract people to your practice, only to find that inquiries have been placed on the back burner. Attention is paid to them only when there is time.

There is no better example than the forms that are completed on your website by prospective patients who are interested in learning more, or want to book an appointment for a consultation or even treatment.

First, let’s start with the form itself… Demanding too much information from your prospect is a deal-breaker. We know of one practice, for example, that was requesting social security numbers.

 

 

Your web form should be short and sweet:

  • Name
  • Phone
  • E-mail
  • Best day and time to contact you

That’s the easy part. The hard part is responding. Your staff should understand that a web form that has been submitted should be treated the same as a ringing telephone: They would answer the phone immediately and they should answer the form, immediately, too.

Make It easy for patients

At My Patient Experience, managing your leads and guiding your staff to more effective responses is what we do everyday for practices across the country. We have over thirty years’ of successful talent on board and rely on a best practices approach to help your reach your growth goals.

For more info or to talk about topics in your practice.  Schedule a consult with us.  Click here to find a time on our schedule.