The Patient Experience is all about a patients perspective of every interaction with a practice. By thinking about the Patient Experience as a performance for your patients, the practice team will have a better understanding of the role they need to play and the goal of creating a show. This transition in perspective will help remind the team that they are not doing a job, they are playing a part in a performance.
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. – Jeff Bezos
Your Practice Production contains 5 acts that each play an important role in the transition from patient to prospect to practice advocate. In the Practice Production video series you will learn about the patients perspective of the interactions and processes that a patient goes through in order to get treatment. This video series is intended to help you think about your existing processes from your patient’s perspective to incite positive changes that will help improve your Patient Experience resulting in a more successful practice.
Managing your practice is the most difficult part of being a physician. The videos in this section will provide some important tips to make managing easier and make your staff more effective.
In order to create an outstanding experience and be able to guide prospects through the process of getting treatment it is important to understand the person that is your patient. You need to know not just about their concerns and what treatments they may or may not be interested in, but also the underlying motivation or the “Why” of there desire to get treatment. An outstanding experience isn’t just about getting good results it is about a patient building a relationship with a practice and with the team that cares for them.
“There is a great difference between knowing and understanding: you can know a lot about something and not really understand it” Charles Kettering
In this video series you will learn more about the true motivations of your patients and the dramatic differences between traditional patients and aesthetic patients. Gaining an understanding of your patients will help to build better relationships with prospects in order to create confidence and and security to make the decision to choose your practice a “no brainer”.